Peace Eco Smile: Another Car Company x Anime Company combination

By TheBigN

After being notified of this work by a cool reader of the blog, as well getting a notification from some sort of official company somewhere (I think – shady business all), I figured I might as well link to the trailer for an upcoming combination between Toyota and Studio 4°C, Peace Eco Smile:

Via the press release-ish e-mail I received:

This extremely entertaining 7 episode romantic comedy explores the adventures of a fun-loving alien named PES. The intergalactic traveler falls to the Earth and lands in Japan, while his friends NaSuBi come to rescue him.

From the trailer itself, and from ANN’s summation, the story does seem pretty whimsical.  And colorful. And flowing with that awesome animation and energy that Studio 4°C works tend to have. Totally up my (and dm00′s) alley, for sure. But it does also come off as obvious product placement for Toyota as well (the 2nd official trailer sort of drives that point home – pun intended). Granted, it’s not the first time that this has happened before, but I’m hoping when the mini-episodes come out that I’m not beat over the head with how wonderful a Toyota is.  That being said, just by the studio alone (though it does look like this is the director‘s first solo directing effort), I’m intrigued and hoping for something special. When Houkago no Pleiades, a Subaru and GAINAX production, came out last year,  it was pretty entertaining (not really special though), and other than the name of the main character, there was little overt focus on Subaru’s products and focus was kept on the adventures the quintet of magical girls.

I’m looking forward to see what comes out of this combination though. Should be pretty interesting. :3

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5 Responses to “Peace Eco Smile: Another Car Company x Anime Company combination”


  1. 1 omo March 27, 2012 at 11:36 am

    I think there’s some kind of marketing campaigning going on. we’re getting shilled over at jtor and i’ve received individualized note on this as well.

    given this is a toyota pitch i guess that goes without saying. especially since this broke news like a month ago.

  2. 2 zzeroparticle March 27, 2012 at 1:31 pm

    I’ve also been contacted by a “reader” with a gmail account as well as an official correspondence from some marketing/PR firm. When those two messages came within days, I started to have my doubts about the reader being a genuine person as opposed to another cog in their marketing business.

    Also, I’m more interested in the Honda moped/motorcycle anime.

  3. 3 TheBigN March 27, 2012 at 1:56 pm

    I thought so myself, though given my enjoyment of Studio 4°C works, I feel like it couldn’t hurt. Time will tell to see how effective their ploy works.

  4. 4 Mushyrulez April 8, 2012 at 8:26 pm

    Darn you guys and your popular blogs. Nobody emails me about anything, even with my email pasted so conspicuously on my blog. Not even spammers!


  1. 1 Studio 4C and Toyota team up to make anime PES | Snsinfo Trackback on April 21, 2012 at 5:03 pm

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